S&D MART

Online Marketing Activities
During our booth sale and also ongoing sale a lots of marketing strategies that we implemented from the MPU3222 course. First, created the Facebook (FB) and Instagram (IG) page to do our marketing activities. Also we implemented teaser, hardsell, and softsell copywriting to attract our potential customer both for selling and booth day sale. Our S&D Mart realize the importance and potential of marketing using copywriting through our medium like FB and IG page. Second, marketing and utilization of other online platforms like Whatsapp and Telegram for our sale. Since our mart is a non-store retailing mart we make use of other platforms like google from to take orders from customer too.

Describe your image

Describe your image

From the IG highlight stories

Describe your image
01
FB and IG Page
Our Facebook (FB) pages, Instagram (IG) pages, are created to communicate and inform new updates easily with our customers. It also to assist our customer in their ordering process with us.
02
Teaser Copywriting
Our teaser copywriting are mainly used during the booth day to attract potential customers and make them curious of what we were selling during the booth day.

Teaser copywriting

Teaser copywriting

Teaser

Teaser copywriting

Hardsell from our FB page using AIDCA

Hardsell from our FB page using AIDCA

Hardsell from our IG page using AIDCA

Hardsell from our FB page using AIDCA
03
Hardsell marketing
The hardsell copywriting is to call-to-action for our customer. It is one of the marketing strategy so that our customer will immediately try to buy from us.
04
Softsell marketing
Our softsell strategy is to inform and urge the customer about our products. It is not in urgent way as the hardsell copywriting is but more towards making the customer engaged in the posting itself. From this it maybe arise the desire from the customers to buy from us.

Softsell from our FB page using AIDCA

Softsell from our FB page using AIDCA

Softsell from our IG page using AIDCA

Softsell from our FB page using AIDCA

To take any pre-order from our customers

This WhatsApp group are used to communicate with customers about their order temporarily until they received their order

Customers order detail through WhatsApp

To take any pre-order from our customers
05
Other online platforms
We also utilize other online platforms like Whatsapp, Telegram, and Google form to receive, organize, update orders, and market the product to our customers.